Published on February 19th, 2013 | by Sergiu26
Paula Scher (born October 6, 1948, Virginia) is an American graphic designer, illustrator, painter and art educator in design, and the first female principal at Pentagram, which she joined in 1991.
Scher creates images that speak to an audience with emotional impact and appeal. The images she has created have become visually identical with the culture of New York City. She has developed brand and identity systems, promotional materials, packaging, environmental graphics, and publication designs for a range of clients.
She is the 16th recipient of the School of Visual Art’s Masters Series Award and an exhibition of her work can be seen at the Visual Arts Museum & School of Visual Arts, which ties in with her book, Make it Bigger.