Artists 5

Published on February 19th, 2013 | by Sergiu


Paula Scher

Paula Scher (born October 6, 1948, Virginia) is an American graphic designer, illustrator, painter and art educator in design, and the first female principal at Pentagram, which she joined in 1991.
Scher creates images that speak to an audience with emotional impact and appeal. The images she has created have become visually identical with the culture of New York City. She has developed brand and identity systems, promotional materials, packaging, environmental graphics, and publication designs for a range of clients.
She is the 16th recipient of the School of Visual Art’s Masters Series Award and an exhibition of her work can be seen at the Visual Arts Museum & School of Visual Arts, which ties in with her book, Make it Bigger.

Paula Scher Mural


Maps – Tsunami


Paula Scher Poster


Maps – China


Windows 8 Launches


Republic Records


The Public Theater 2012-13 Season Campaign


Shakespeare in the Park 2012


Happy 30th Anniversary, AIGA/NY!


The World


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26 Responses to Paula Scher

  1. brincks26 says:

    and promotion of conservatism?
    I thought graphics would be the opposite – about expressing creativity instead of suppressing it.

  2. kass9191 says:

    Do you know?

  3. PolishPokeyPimp says:

    Do you know any artists that use text and image to convey a message in a peice of art work?
    I can’t find any good ones.

  4. Duke says:

    I want to create a map of a mall using typography to communicate my thoughts as I walk through the mall, etc. I just want to know if anyone out there has any ideas on how I can make this idea unique and stunning.

    Thank you!

  5. nothin_nyce1 says:

    she’s part of a famous design couple and an influential company/magazine specializing one might say in type.

    sara fanelli
    paula scher
    louise fischbach
    luana zwick?

  6. Praveen says:

    Okay so i’ve been interested in Graphic Deign for a long time
    im 16 years old and im confused what to choose for my major after im done with school

    i know nothing about graphic design yet tho, i need help to improve myself and start designing stuff on my own , on my laptop.

    what do u suggest i should do ?
    is there any inspiring place (Website, video, tutorial or a SOFTWARE ) ??

    PLEAASEE give me just any ideas..

  7. Sophia C says:

    I Require Examples Of Artists Who Use Words In their Art, Could you Give Me Some Please?

  8. Shay H says:

    Hi All !
    I’m Just looking for a Graphic designer who design using the computer as a tool ! .. Please i need a name for a good Designer ! ( Like maybe animator, or website …. etc ). I need that so i can finish up my Research … Thanks All.

  9. mrankinmatt says:

    With contemporary art not merely meaning ‘of the time’ or ‘now’ but meaning a specific art movement from around 1990 that is still continuing today.

  10. Matthew says:

    Some people have been training martial art for years but they seem to look fat. Some people look so muscular due to martial art training.
    Some martial art practitioners have been training a lot and they become fast and energetic but their bodies seem to be average with no muscles at all.

  11. x_blind_x_gamer_x says:

    If i was to say draw out the word pencil so that it looked like it was made out of pencils, or write the word spike and have spikes covering it. What would this be called? its an odd question but i did a project years ago on this where i had to draw different words depending on what they were. For instants caterpillar, each letter was made out of a caterpillar, cancle, the tops of each letter were running with wax and had a wick out of the tp

    I want to re-use these but i cannot for the life of me remember what this was called…help!!

  12. everythingisgonnabefine says:

    I’m doing a presentation for my graphic design class, and I’m going to be talking about the graphic designer Paula Scher. I found a bunch of information on both the designer and graphic design, but realized that I didn’t know if the students in the class would actually be interested in what I put together. So, I decided that it would be cool if I could answer questions that a person who is not in graphic design (or if you’re in graphic design and do have a question) would want to know, and include the answers that I find to the questions you have asked in my presentation! I thought it would make things more interesting instead of it being just me.
    So my question for you is this: What questions do you have about graphic design, especially between the 1970s and 2000s? Any questions about corporate politics within graphic design? And if you have heard of Paula Scher, is there anything specific you would like to know about her? These questions are just examples of what you could ask, but feel free to ask me anything related to the subject! Thank you!!!

    If I am able to find out the answers to your questions, I will try to reply to this thread as soon as possible! Thank you!!

  13. MAK & CHEESE says:

    Eg, Surrealist paintings, abstract art. Some art critics can go on and on about art theory, how do normal people tell if they are making sense or just bluffing?

  14. JimT says:

    I am writing an art essay but I can not recognize if the painting I am writing on has the genre of figurative art or portraiture. I would really appreciate it if someone tells me the difference between them! :)

  15. Sriram R says:

    How did art affect people during the Renaissance? More specifically, but not exclusive to, Italy?

  16. Gundown64 says:

    What word describes the art of becoming beautiful and strong? It contains the stem “calli” which means beautiful.

    10 points to first answer.

  17. josh12rox says:

    I am currently working on my latest sketchbook, filling it up etc. I’m a Sophmore in a technical high school for Commercial Art and I’m starting to think about art college etc. I already have a portfolio started, but my technical teacher mentioned something about sketchbooks. What really impresses art colleges in a sketchbook? What sort of drawings really impress?
    I’m looking for actual input. Themes, mediums, etc. I realize that art schools are looking for talent and creativity.

  18. Ryan Z says:

    So my college counselor said i must have an art credit…. Which class should I waste $500 on


  19. Oilers says:

    what do you think about art?

  20. kewlflame14 says:

    whaT IS NOT ART?

  21. Keaton says:

    i have read parts of thinking with type to learn about grids and it was useless.
    I tried reading the new typography and book design by jan tshcicold but i barely understood what he was talking about.

    I really want to learn about grids.

  22. nathan says:

    What is anti-art?

  23. che-che says:

    i need opinons of what art is. like drawings and clay, painting that type of art

  24. Dr Hank says:

    Are we art? Is art art?

  25. Salam says:

    Is there a specific requirement for something to be art? Maybe emotional investment by the artist or portraying some sort of concept? I guess I’m asking, what do you think the essence of art is?

    If there is some essence to art, does this disqualify some things as being art?

  26. veemodz says:

    wat r different styles of art

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